W.R.I.T.E. AIM Outreach Logo
Mission Statement: W.R.I.T.E. Aim Outreach services seeks to build the youth of Prince Edward and its surrounding counties to better succeed personally, socially, and academically and to make positive life and career choices.
Motto: “Any Goal is Attainable with the W.R.I.T.E. Aim”
W-Writing
R-Reading
I-Identity Development
T-Transformation of Mind
E-Enrichment through Cultural Activities & the Arts
To learn more about W.R.I.T.E. AIM Outreach and their spectacular programs please visit http://writeaimoutreachservices.weebly.com/about-us.html
I had originally been approached by one of the director's of W.R.I.T.E. AIM Outreach in early 2011 with a sketch of a logo that he would like to be created digitally. At the time I only had Macromedia Fireworks (That's right, Macromedia) for a design program so I was a little leary of taking on the project. After a week I had a basic wireframe structure of the logo that you can see on the WAO website. I filled it in, and handed it off. WAO has since grown quite a bit, as have my skills in drawing and in particular with Illustrator.
I knew I could create a better logo from the one I had originally had made, and set about from scratch and redrew the logo in Illustrator as you see it above today. I used various gradients to add a light effect as if a light being shined down from above on the items.