RCL Fall Selection Advertising

The office of Residential and Commuter Life (Housing...but so much more) asked me to create something that could use in an advertising campaign for the hiring of student staff. The initial idea given to me was something Apple themed, possibly an iPhone involved. I decided to recreate the front and back of an iPhone, and then create a folder with two apps - iRA and iDA (the two student staff positions RCL was hiring for.) The logo on the back is amalgamation of a house and an apple, to combine the two organizations involved.

The advertisement was created entireley in Photoshop as I had not yet deveploped my skills in Illustrator at this point. I created the overall shell of the iPhone in Photoshop, and simply took a picture, imported it to my desktop, and did some image touch up and manipulation to the interface of the Apple iPhone OS to create the image on the left. 

I worked with a team of three other professionals, and after several drafts this was the end result. This greatly helped the department of Residential and Commuter Life at Longwood University help advertise their hiring process, and has been used on all types of media including poster, Twitter, Facebook, and the RCL website.